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‘Fulfil the yearning’ with Pantone’s Colour of the Year

Pantone's Colour of the Year 2016
By on December 11, 2015 in

(by Print21)   For the first time, Pantone’s Colour of the Year is a blending of two shades – Serenity and Rose Quartz.   Global colour authority Pantone, an X-Rite company and provider of professional colour standards for the design industries, announced that a blending of Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz – a harmonious pairing of inviting

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Festive season strong for catalogues

Catalogues
By on December 4, 2015 in

(by April Glover, ProPrint)   The silly season is the strongest period for print catalogue sales, according to the Australasian Catalogue Association (ACA).   As Christmas approaches, big businesses are ramping up their catalogue distribution in a bid to strengthen consumer engagement with print marketing.   The ACA says the festive season brings a ‘strong retail sales window’, and catalogues

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Govt set to end book restrictions

Books
By on November 25, 2015 in

(by Leyla Bhathela – Australian Printer)   The Federal Government looks set to end the restrictions on parallel book imports, with unknown repercussions for Australian book printers.   The change to the current long running situation which blocks imports of books for 14 days following publication is part of the Harper review into cutting competition restrictions. Harper says the parallel

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Two Sides tackles false green claims

Sustainable Printing
By on November 25, 2015 in

(by April Glover – ProPrint)   Sustainable print and paper initiative Two Sides has reported a 70 per cent success rate in persuading global organisations to remove misleading green claims.   The global initiative researched and checked 377 of the world’s leading corporations, exposing 240 as using ‘misleading greenwash statements’ in their marketing and communications activities.   The sustainable scheme

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‘Crackalogues’ a habit for shoppers

Catalogues
By on November 20, 2015 in

(By Print21)   Almost four in five shoppers use print catalogues when deciding what to buy, according to new research from Monash University’s Australian Centre for Retail Studies (ACRS).   In the latest quarterly ACRS Shopper Report, print catalogues performed strongly for retailers when tracked in terms of shopping frequency, channel usage, channel purpose and as drivers of shopping behaviour.

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The ‘Continuity’ of Subscription Marketing — Wow, It’s Everywhere!

Subscription Marketing
By on October 29, 2015 in

(by Chet Dalzell – targetmarketingmag.com – U.S.A.)   Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.   Such

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For the logo lovers: 6000 logos of yesteryear compiled

Logo Modernism
By on October 13, 2015 in

(by desktopmag.com.au)   We recently featured a new book that got the typophiles’ tongues wagging. And now there’s something for the logo enthusiasts. Logo Modernism is a 432-paged compilation of modernist graphic design and prides itself as “an unprecedented catalogue of modern trademarks.” And we’re not disagreeing.     Published by Taschen and curated by Jens Müller, Logo Modernism brings together approximately 6,000 trademarks, focused

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Is Print Still Relevant and Effective?

Print vs Digital
By on October 13, 2015 in

(by Victor Stranges, Erwins Printing)   The last ten years or so have seen a significant push against print. The industry has been hit in all directions, whether it’s the migration to electronic/online communications or whether it’s about environmental credibility. Though the misinformation about printing’s demise and its environmental impact has left the industry reeling, it’s about to hit back

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Direct Mail for Non Profit Fundraising

Direct Mail ideas
By on October 2, 2015 in

(by Summer Gould – targetmarketingmag.com – U.S.A.)   One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times, many nonprofits have more people to serve and are getting less in donated funds. This creates a drastic gap between needs and financial ability to provide them. In many cases, this gap is

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Scientific research backs print to connect with readers

Magazines
By on September 29, 2015 in

(by Mustafa Nuristani – i-grafix.com)   Latest scientific research has backed print saying that paper-based content and ads offer special advantages in connecting with the readers’ brains.   The most recent work supporting paper-based marketing is a study sponsored by Canada Post, and performed by neuromarketing firm TrueImpact.   DM – RZDThe study compared the effects of paper marketing (direct

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