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Video: Finding Marketing Inspiration

Video - Finding Marketing Inspiration

(by Perry Simpson – Direct Marketing)   Members of the Marketing Hall of Femme Class of ’15 share the sources of their inspiration.   Inspiration can be hard to come by in an age where the pressure to be faster than the competition is paramount. But so often it’s the marketers who look to the not-so-obvious places for inspiration that

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The Sublime Efficiency of a Snail-mail Postcard

Postcard

(by Denny Hatch – Target Marketing Magazine U.S.A.)   I was delighted when Dunkin’ Donuts opened a branch around the corner from my house on raffish South Street.   Dunkin’ Donuts’ challenge: create awareness and generate traffic.   The obvious solution: old-fashioned direct mail.   Takeaways to Consider Mail to every household in a 20-block area. Personalization not necessary. Mine

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Coca Cola apologises for printing ‘You Retard’ on a bottle

Coca-Cola apologises
By on September 21, 2013 in

  By Jennifer Faull (The Drum)   Coca-Cola has apologised after a promotion it was running for its  Vitaminwater brand in Canada resulted in ‘You Retard’ being printed on one of  its bottle caps.   Playing off of Canada’s bilingualism, the promotion put a random English word  with a French word. In this case, the English ‘You’ was put with

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Shape up….forme cutting ideas

Erwins Printing - Innovative Forme Cutting

Designers love quirky marketing pieces and so do customers. Any piece that involves some engagement like unfolding an item or scratching a surface makes the recipient an active participant in your communication. Have you ever received a cool piece in the mail and showed everyone in the office? That piece has more than done its job. If more than one

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