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Most marketers don’t understand ROI (or basic accounting) according to scathing study

Most marketers don't understand ROI

By Jerry Hsieh (marketingmag.com.au)   A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers are not trained in marketing performance and ROI, partly due to the fact that nine out of 10 marketing courses don’t have a unit focused on the topic.   Because of

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Australian Envelope Sizes

Erwins Printing - Direct Marketing
By on August 11, 2013 in

  We always get asked what size is a C4 envelope or what size is an 11B envelope. Here is a list of the most common Australian envelope sizes:            Envelope Size Height x Width (mm)           DL 110mm x 220mm           DLX 120mm x 235mm           C3 458mm x 324mm           C4 324mm x 229mm           C5 229mm

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Paper & print focus: What is the value of print over digital?

Design Republic’s Bunch of Fives - awarded at the Antalis Review
By on August 7, 2013 in

By The Drum   The Drum speaks to a cross-section of those operating in the  print and paper industries to discuss print’s value in a digital world and  integrating print into the wider marketing mix.   As part of a series looking at trends in paper and print and what the  medium offers marketers, including a  look at the role

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Welcome to our blog!

DM-3-Erwins1
By on November 1, 2012 in

Welcome to the blog of Erwins Printing. These pages are dedicated to articles, news stories and information relating to commercial printing and the activities of Melbourne printer, Erwins Printing. We trust that you find the posts useful and we welcome your feedback and input.

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