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The death of printed guidebooks has been greatly exaggerated

Travel Guidebooks
By on July 30, 2015 in

(by Nic White – ProPrint)   The death of printed guidebooks has been greatly exaggerated, with new research showing they are down but not out and still useful to many travellers.   A survey by Roy Morgan found that while the proportion of travellers who use guidebooks is down sharply in the past decade from 6.3 to 3.7 per cent,

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New industry report: Catalogues more influential on shoppers than TV, email or internet

Magazines
By on November 27, 2014 in

(by warc.com – originally titled, Catalogues keep their clout)   SYDNEY: Catalogues remain a valuable tool for reaching Australian consumers, six in ten of whom say these are the most effective advertising channel in influencing their purchasing decisions, a new report has said.   According to the 2014 Annual Industry Report from the Australasian Catalogue Association (ACA), catalogues have more

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Gereurd Roberts: Magazines and advertising go hand in hand

Magazines

(by Sarah Homewood – AdNews)   Some claim that ad-funded model is on the nose with consumers turning off, opting to pay subscriptions fees for services like Netflix without the ads.   However Gereurd Roberts, commercial director for Pacific Magazines has claimed that magazines are the only media where ads are expected. He reckons customers want the ads.   But

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FRESH: The complete disruption of publishing

FRESH - The complete disruption of publishing

By desktopmag.com.au   Student article. Words by Rachel Hammerton, a Sydney based graphic design student at CATC.   _____________________________________   This article could be just another voice in the global debate over the uncertain future of ink on paper. Instead, it is about the possibilities that are beginning to present themselves, and particularly, the possibilities of print becoming a relevant and integral part of its

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Adman: Rumours of print’s demise greatly exaggerated

John Steedman - GroupM Chairman

By ProPrint   Australia’s most powerful advertising buyers, GroupM chairman John Steedman, is actively encouraging his clients to take a fresh look at newspapers and magazines, arguing print remains a strong avenue for advertising.   Steedman says advertisers have been moving away from print faster than readership, and while circulation figures are falling the negativity around print has been overcooked.

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How the relationship between content and advertising became blurred

Paps Sheikh
By on February 20, 2014 in

By Paps Shaikh (The Drum)   We spend a lot of time talking about what branded content is and how it fits in to the advertising ecosystem, but what is the driving force behind it?   The relationship between content and advertising has changed. Pre-2000, I worked at Emap, a traditional publishing house, where the old adage was that editorial

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Newsweek to go back on the press

Newsweek Magazine August 2012
By on December 5, 2013 in

  By Print21   One of America’s longest-running publications is back in print after a year loose in the online wilderness. News publishing icon Newsweek celebrates its 80th birthday with the announcement of its triumphant return to the presses as a 64-page weekly early 2014.   Newsweek lobbed what was to be its final print copy on December 31, 2012,

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Catalogues enjoy huge reach, are more trusted than the internet

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By on July 16, 2013 in

By Marketing Mag   Research from Roy Morgan has ranked catalogues among the most useful by consumers when making purchasing decisions, a stat that the catalogue industry has used to champion its medium as a stalwart member of a retail channel mix, also claiming that catalogues reach more than 18 million Australians per week.   An industry report released by

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Australia’s longest running magazine uses Melbourne printing company

Ray Quek - Glenvale Publications

Erwins Printing is a Melbourne printing company and we recently received an email from one of our clients about our long association….   “Glenvale Publications produces many trade magazine titles including Australia’s longest running magazine, Hardware Journal (est. 1886). Our relationship with Melbourne printer, Erwins Printing, commenced in 1991 and it goes from strength to strength. Our deadline driven environment means

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Saddle Stitch vs Perfect Binding

Saddle Stitch vs Perfect Binding

Saddle stitch vs perfect binding. What’s the difference? Saddle stitching is a binding method where a document is wire stitched on the spine, also known as stapled. The process  involves inserting forms on top of other forms over a saddle and driving stitches through the gathered piece’s backbone. Saddle stitching is more often used on smaller page counts as the

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