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Monster magazine the biggest ever

Monster - Record-breaking issue weighing in at 106kg and taking 14 hours to print
By on August 6, 2015 in

(by Nic White – ProPrint)   A British printer has produced the biggest magazine ever, weighing in at an astonishing 106kg and taking 14 hours to print.   The monster 156-page issue has been inducted into the Guinness Book of Records, with its 7.179sqm surface area beating the previous mark of 6.96sqm.   Sheffield printer Polestar needed 9.3 litres of

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Printed ads better than TV

Magazines
By on May 18, 2015 in

(by Nick White – ProPrint)   More good news for the power of print with new US research showing that printed magazine ads are four times more cost-effective than TV commercials and twice as effective as mobile.   A case study of a cross-media campaign by American telecom provider AT&T analysed how effective each component was at raising awareness of

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New industry report: Catalogues more influential on shoppers than TV, email or internet

Magazines
By on November 27, 2014 in

(by warc.com – originally titled, Catalogues keep their clout)   SYDNEY: Catalogues remain a valuable tool for reaching Australian consumers, six in ten of whom say these are the most effective advertising channel in influencing their purchasing decisions, a new report has said.   According to the 2014 Annual Industry Report from the Australasian Catalogue Association (ACA), catalogues have more

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Gereurd Roberts: Magazines and advertising go hand in hand

Magazines

(by Sarah Homewood – AdNews)   Some claim that ad-funded model is on the nose with consumers turning off, opting to pay subscriptions fees for services like Netflix without the ads.   However Gereurd Roberts, commercial director for Pacific Magazines has claimed that magazines are the only media where ads are expected. He reckons customers want the ads.   But

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Adman: Rumours of print’s demise greatly exaggerated

John Steedman - GroupM Chairman

By ProPrint   Australia’s most powerful advertising buyers, GroupM chairman John Steedman, is actively encouraging his clients to take a fresh look at newspapers and magazines, arguing print remains a strong avenue for advertising.   Steedman says advertisers have been moving away from print faster than readership, and while circulation figures are falling the negativity around print has been overcooked.

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Newsweek to go back on the press

Newsweek Magazine August 2012
By on December 5, 2013 in

  By Print21   One of America’s longest-running publications is back in print after a year loose in the online wilderness. News publishing icon Newsweek celebrates its 80th birthday with the announcement of its triumphant return to the presses as a 64-page weekly early 2014.   Newsweek lobbed what was to be its final print copy on December 31, 2012,

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Woolworths magazine reaches “lucrative” buyers, generates sales

Woolies Magazine
By on October 14, 2013 in

  By ProPrint   Woolworths’ in-store magazine is so popular that the monthly is the fourth most-read magazine in Australia.   Fresh is produced by Hannanprint.   Roy Morgan Research found that Fresh was read each month by 1.68 million Australians, or 8.8% of the population, for the 12 months to 30 June 2013.   “Data indicates that Fresh is

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Jobs go as Fairfax gives glossy mags the flick

The (Sydney) Magazine
By on October 1, 2013 in

  By Alex Milic (Print21)   Fairfax Media has labelled magazines a challenging platform following the decision to wind-up its two monthly insert magazines in The Sydney Morning Herald and The Age newspapers. The Sydney Magazine and The Melbourne Magazine are issued every last Friday of the month with the newspapers. Come November readers will miss out on the lifestyle

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Catalogues enjoy huge reach, are more trusted than the internet

click to enlarge
By on July 16, 2013 in

By Marketing Mag   Research from Roy Morgan has ranked catalogues among the most useful by consumers when making purchasing decisions, a stat that the catalogue industry has used to champion its medium as a stalwart member of a retail channel mix, also claiming that catalogues reach more than 18 million Australians per week.   An industry report released by

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Australia’s longest running magazine uses Melbourne printing company

Ray Quek - Glenvale Publications

Erwins Printing is a Melbourne printing company and we recently received an email from one of our clients about our long association….   “Glenvale Publications produces many trade magazine titles including Australia’s longest running magazine, Hardware Journal (est. 1886). Our relationship with Melbourne printer, Erwins Printing, commenced in 1991 and it goes from strength to strength. Our deadline driven environment means

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