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Designers turn to stock to feed visual hunger

Stock Image
By on November 28, 2014 in

(by Gordon Kaye – Graphic Design USA)   There are many reasons why stock visuals have evolved from marginal to mainstream to essential as a creative resource. GDUSA has documented this phenomenon for nearly three decades. But rarely has there been such a clear articulation by our readers as to why this trend continues. In our 28th annual reader survey,

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Top 10 Favourite Colours for Print Design

Favourite colours for print design

(By Graphic Design USA Magazine)   For the 51st year GDUSA has conducted a reader survey about print design. As part of the survey we asked readers,  ”What are your favorite colors for use in print design?” Here are their Top 10 Favorite Colors:   You can download the entire Print Survey here.   Source: http://blog.gdusa.com/top-10-favorite-colors-for-print-design/  

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Why Ugly Beats Beautiful in Direct Mail

Why Ugly Beats Beautiful In Direct Mail

(By Ted Grigg – www.dmcgresults.com)   For those of you who have tested hundreds of direct mail packages across multiple industries. Have you ever noticed how often ugly packages outpull highly refined and attractive direct mail?   One would expect this in fundraising where donors do not want their donations to pay for extravagant collateral. But this holds true for

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A Flock of Pixels: The 80s Design Comeback

The 80s Design Comeback

By Jason Tselentis (printmag.com)   As more designers stop turning their noses up at the interactive medium, it becomes more important to know how to integrate web design into your work. Learn the theory and principles behind the best interactive projects in the HOW U course Principles of Web Design.   Contemporary interactive designers are tapping into the 80s design

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Most marketers don’t understand ROI (or basic accounting) according to scathing study

Most marketers don't understand ROI

By Jerry Hsieh (marketingmag.com.au)   A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers are not trained in marketing performance and ROI, partly due to the fact that nine out of 10 marketing courses don’t have a unit focused on the topic.   Because of

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Survey claims businesses incorporating design are head and shoulders above the rest in the stock market

Survey claims businesses incorporating design are head and shoulders above the rest in the stock market

By David Mellonie (Design Institute of Australia)   The Design Management Institute (DMI) is an American-based, international membership organisation that seeks to promote design driven innovation.   It has recently released a ‘Design Value Index’ that has tracked the value of selected, publicly held companies and monitored the impact of their investments in design and innovation on stock value relative

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Sending large files via a cloud based service for free

WeTransfer
By on January 30, 2014 in

I still occasionally pick up discs or USBs in person when we are running a print job but it’s pretty rare. Many clients these days prefer the convenience of emailing files. However, it can be difficult if the file size exceeds 10MB. Most mailboxes have limits on the size, so for years printers have told clients to upload their artwork

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How to prepare print ready files

Print Design Services - Erwins Printing
By on March 10, 2013 in

Preparing artwork for print can be a challenge. The print production department, or more specifically, the pre press department, is where the files are checked and pre-flighted to ensure that there are no issues that will arise when they go to print. Whilst print ready PDFs are the preferred format for most printers, corrections that can be made are quite

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