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Archives: Direct Marketing

The ‘Continuity’ of Subscription Marketing — Wow, It’s Everywhere!

Subscription Marketing
By on October 29, 2015 in

(by Chet Dalzell – targetmarketingmag.com – U.S.A.)   Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.   Such

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Direct Mail for Non Profit Fundraising

Direct Mail ideas
By on October 2, 2015 in

(by Summer Gould – targetmarketingmag.com – U.S.A.)   One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times, many nonprofits have more people to serve and are getting less in donated funds. This creates a drastic gap between needs and financial ability to provide them. In many cases, this gap is

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DM gets seven times more responses

Letterbox with mail
By on August 13, 2015 in

(By Nic White – ProPrint)   Direct mail provokes seven times more responses than all other channels combined and has among the best return on investment, international research finds.   According to the surveys conducted for the 2015 Direct Marketing Association (DMA) Response Rate Report, the median response rate was 3.7 per cent, compared to 0.2 per cent or less

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Video: Finding Marketing Inspiration

Video - Finding Marketing Inspiration

(by Perry Simpson – Direct Marketing)   Members of the Marketing Hall of Femme Class of ’15 share the sources of their inspiration.   Inspiration can be hard to come by in an age where the pressure to be faster than the competition is paramount. But so often it’s the marketers who look to the not-so-obvious places for inspiration that

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Thinking of an Australia Post discount

Australia Post
By on June 25, 2015 in

(by Graham Osborne – Print 21)   The Australian Greeting Card Association (AGCA) wants Australia Post to cut its postal rates for greeting cards, describing the current 70c charge as “a mental barrier.”   The association made the call during its official launch of National Thinking of You Week, an industry initiative aiming at spreading “love, caring and happiness” throughout

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Copy Starters: 48 great ideas for letter and email openers

Direct Mail ideas

(by Target Marketing Magazine – U.S.A.)   The first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners- who become readers-who then turn into responders-and finally into customers. That sentence can be a hot spot that lights your campaign up, or a rough spot that derails it. There’s a lot of pressure to

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Marketers Prioritise Personalisation

Marketing Options
By on June 19, 2015 in

(by Andrew Corselli, Direct Marketing News – U.S.A.)   91% of marketers either use or plan to use personalization within the next year.   Almost all marketers will utilize real-time personalization for online customer interactions within the next year, according to a new study from Researchscape International and Evergage. Indeed, 91% of the 242 global B2B and B2C marketers surveyed say that

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The Sublime Efficiency of a Snail-mail Postcard

Postcard

(by Denny Hatch – Target Marketing Magazine U.S.A.)   I was delighted when Dunkin’ Donuts opened a branch around the corner from my house on raffish South Street.   Dunkin’ Donuts’ challenge: create awareness and generate traffic.   The obvious solution: old-fashioned direct mail.   Takeaways to Consider Mail to every household in a 20-block area. Personalization not necessary. Mine

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Why Direct Mail Won’t Die

Direct Mail
By on May 15, 2015 in

(By  Gary Hennerberg – Target Marketing)   You’ve seen the proclamations over the years that direct mail is near death, along with the counter-arguments that it’s nowhere near dead. Today I share a deeper perspective of the reason why direct mail won’t die. It’s as simple as comprehension. Research reveals comprehension is better when information is consumed in print. And

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Social media’s ineffectiveness uncovered

Social Media

(by Debbie Burgess – ProPrint)   A flurry of research continues to support the value of the printed communication piece.   Australia Post commissioned a report titled, “Creating connections that matter: How Australians want to hear from brands”. The report was endorsed by ADMA (the direct marketing association), whose CEO Jodie Sangster describes it as providing ‘a significant step forward

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