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Social media’s ineffectiveness uncovered

Social Media

(by Debbie Burgess – ProPrint)   A flurry of research continues to support the value of the printed communication piece.   Australia Post commissioned a report titled, “Creating connections that matter: How Australians want to hear from brands”. The report was endorsed by ADMA (the direct marketing association), whose CEO Jodie Sangster describes it as providing ‘a significant step forward

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Todd Sampson’s guide to creativity without ad agencies

Todd Sampson
By on March 17, 2015 in

(by Michelle Herbison – www.marketingmag.com.au)   Creativity can solve any problem and companies don’t need to spend millions with advertising agencies, Todd Sampson says.   Leo Burnett Australia CEO and regular television personality captivated the audience at Salesforce’s recent World Tour event in Melbourne, giving advice to business people on conquering the challenges of creativity and fear.   “Creativity can

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Designers turn to stock to feed visual hunger

Stock Image
By on November 28, 2014 in

(by Gordon Kaye – Graphic Design USA)   There are many reasons why stock visuals have evolved from marginal to mainstream to essential as a creative resource. GDUSA has documented this phenomenon for nearly three decades. But rarely has there been such a clear articulation by our readers as to why this trend continues. In our 28th annual reader survey,

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New industry report: Catalogues more influential on shoppers than TV, email or internet

Magazines
By on November 27, 2014 in

(by warc.com – originally titled, Catalogues keep their clout)   SYDNEY: Catalogues remain a valuable tool for reaching Australian consumers, six in ten of whom say these are the most effective advertising channel in influencing their purchasing decisions, a new report has said.   According to the 2014 Annual Industry Report from the Australasian Catalogue Association (ACA), catalogues have more

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Are You Wasting Money on Design?

Business Card Design

(by Jenn David Connolly – Graphic Design USA Magazine)   Our business card design received some press recently, which is interesting because I designed this card back in 2005 and have been using it since. That’s almost a decade, and the design is still effective, relevant and fresh. (Our business card always evokes conversation.)   Design can be incredibly powerful.

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The pitfalls of going paperless – Print21 magazine

Paper

(By Andy McCourt – Print21)   Paperless Schmaperless. After being given the ‘we don’t do paper’ line by none other than Adobe, Andy McCourt gets out his big pen and notepad to write a riposte to all those digital evangelists, drawing on the ancient wisdom of the Bible to help prove his point.   “Paperless” is a slogan worn as

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Top 10 Favourite Colours for Print Design

Favourite colours for print design

(By Graphic Design USA Magazine)   For the 51st year GDUSA has conducted a reader survey about print design. As part of the survey we asked readers,  ”What are your favorite colors for use in print design?” Here are their Top 10 Favorite Colors:   You can download the entire Print Survey here.   Source: http://blog.gdusa.com/top-10-favorite-colors-for-print-design/  

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Why Ugly Beats Beautiful in Direct Mail

Why Ugly Beats Beautiful In Direct Mail

(By Ted Grigg – www.dmcgresults.com)   For those of you who have tested hundreds of direct mail packages across multiple industries. Have you ever noticed how often ugly packages outpull highly refined and attractive direct mail?   One would expect this in fundraising where donors do not want their donations to pay for extravagant collateral. But this holds true for

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Gereurd Roberts: Magazines and advertising go hand in hand

Magazines

(by Sarah Homewood – AdNews)   Some claim that ad-funded model is on the nose with consumers turning off, opting to pay subscriptions fees for services like Netflix without the ads.   However Gereurd Roberts, commercial director for Pacific Magazines has claimed that magazines are the only media where ads are expected. He reckons customers want the ads.   But

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Why Logo Designers Use Adobe Illustrator

Adobe Illustrator
By on June 17, 2014 in

  (by Roberto Blake)   Professional Graphic Designers usually prefer to use Adobe Illustrator when creating Logo Designs and Title Treatments. This article and video covers why Professional Logo Designers use Adobe Illustrator.   Professional Logo Designers usually use Adobe Illustrator when working on Logo Design projects for many reasons.   If you are trying to become a logo designer

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