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Festive season strong for catalogues

Catalogues
By on December 4, 2015 in

(by April Glover, ProPrint)   The silly season is the strongest period for print catalogue sales, according to the Australasian Catalogue Association (ACA).   As Christmas approaches, big businesses are ramping up their catalogue distribution in a bid to strengthen consumer engagement with print marketing.   The ACA says the festive season brings a ‘strong retail sales window’, and catalogues

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‘Crackalogues’ a habit for shoppers

Catalogues
By on November 20, 2015 in

(By Print21)   Almost four in five shoppers use print catalogues when deciding what to buy, according to new research from Monash University’s Australian Centre for Retail Studies (ACRS).   In the latest quarterly ACRS Shopper Report, print catalogues performed strongly for retailers when tracked in terms of shopping frequency, channel usage, channel purpose and as drivers of shopping behaviour.

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Video – Gruen Transfer says Catalogues have been dubbed as ‘Crackalogues’ by retailers

Gruen
By on September 24, 2015 in

The Gruen Transfer says Catalogues have been dubbed as ‘Crackalogues’ by retailers. Watch here and click through to 9min 37sec.   Source: http://iview.abc.net.au/programs/gruen-xl/LR1513H003S00

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Catalogues more popular than newspapers

Catalogues
By on August 27, 2015 in

(by Nic White – ProPrint)   Catalogue growth continues apace with 600,000 more Australians now reading them than metro newspapers, according to new research.   Roy Morgan data says almost 10.5 million people look at a catalogue in an average week, compared with 9.85 million for metro newspapers and 6.2 million for community titles.   The country’s heatset web offset

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Catalogue printers hit with paper rises

Paper Stack
By on May 26, 2015 in

(by Mustafa Nuristani – Australian Printer)   Prices for catalogue papers are set to rise as Norkse Skog Australasia plans to raise its prices, effective July 1, days after Sappi announced its plans to raise its paper prices.   Paper manufacturer Norske Skog blames the cost of raw materials and the weakening dollar for its decision to increase its Vantage

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New industry report: Catalogues more influential on shoppers than TV, email or internet

Magazines
By on November 27, 2014 in

(by warc.com – originally titled, Catalogues keep their clout)   SYDNEY: Catalogues remain a valuable tool for reaching Australian consumers, six in ten of whom say these are the most effective advertising channel in influencing their purchasing decisions, a new report has said.   According to the 2014 Annual Industry Report from the Australasian Catalogue Association (ACA), catalogues have more

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Most marketers don’t understand ROI (or basic accounting) according to scathing study

Most marketers don't understand ROI

By Jerry Hsieh (marketingmag.com.au)   A new study has lambasted marketers’ financial skills and the marketing programs run by education providers, claiming that as many as 90% of marketers are not trained in marketing performance and ROI, partly due to the fact that nine out of 10 marketing courses don’t have a unit focused on the topic.   Because of

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Adman: Rumours of print’s demise greatly exaggerated

John Steedman - GroupM Chairman

By ProPrint   Australia’s most powerful advertising buyers, GroupM chairman John Steedman, is actively encouraging his clients to take a fresh look at newspapers and magazines, arguing print remains a strong avenue for advertising.   Steedman says advertisers have been moving away from print faster than readership, and while circulation figures are falling the negativity around print has been overcooked.

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Catalogues power retail growth for 2014

Kellie Northwood (Executive Director, ACA)
By on January 10, 2014 in

By Nicholas Pond (Print 21)   Catalogues and print marketing have played a major role in the recent upturn in retail performance. A rise in spending over the Christmas and New Years period has seen a return of investor confidence, with predicted post-Christmas sales figures up a respectable 3.8% to $15.1 billion.   While observers stop short of calling it

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Flyers and catalogues outperform TV and radio: Australia Post

Autobarn-DM
By on November 21, 2013 in

  By Print21   Australia Post has good news for printers: consumers still regard print as an outstanding form of marketing.   Two Australia Post experts will share their research with printers at functions in Sydney and Melbourne.   The survey of 9,000 people asked consumers which channel they regarded as the most effective for marketing messages.   Catalogues and

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