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Pantone reveals ‘most average’ Minion Yellow

Minion Yellow
By on May 1, 2015 in

(by Print 21)   Pantone Color Institute has announced the creation of its first official new colour in almost three years – Pantone Minion Yellow.   In a tie-in with the upcoming Hollywood summer blockbuster Minions, Pantone worked with designers from Universal Pictures to find ‘the most average shade’ of yellow for the minions featured in the film.   ‘Fun-loving’

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The Changing Role of Colour in Branding

Colour
By on April 29, 2015 in

(by Brendán Murphy – Printmag.com – U.S.A.)   From Main Street to the supermarket shelf, the use of color has been a visceral differentiator among brands. Brands across all industries have built moats of color to define and defend their brand identity. While the use of color in branding is nothing new, the shift to the digital world has brands

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Top 10 Favourite Colours for Print Design

Favourite colours for print design

(By Graphic Design USA Magazine)   For the 51st year GDUSA has conducted a reader survey about print design. As part of the survey we asked readers,  ”What are your favorite colors for use in print design?” Here are their Top 10 Favorite Colors:   You can download the entire Print Survey here.   Source: http://blog.gdusa.com/top-10-favorite-colors-for-print-design/  

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Ye olde Pantone guide to colour

Traité des couleurs servant à la peinture à l’eau (A. Boogert)
By on May 16, 2014 in

By Nicholas Pond (Print21)   When Pantone published its first swatch book in 1963 it revolutionised the way we deal with colour and became an indispensable tool for any printing business. But long before there was PMS there was ‘A. Boogert’, an obscure artist who knocked out his own colour guide book in 1692 and beat Pantone to the punch

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Radiant Orchid in bloom as Pantone 2014 colour of the year

Radiant Orchid - 2014 Pantone Colour Of The Year
By on December 20, 2013 in

By Nicholas Pond (Print 21)   Swatch-books at the ready, global colour authority Pantone has unveiled its official colour of the year for 2014, a hue of purple named Radiant Orchid. Swatch number 18-3224 for the purists, Radiant Orchid spins the colour wheel a complete 180 away from 2013’s pick of Emerald green.   Described as a “modern and versatile

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Cadbury may appeal after failing in its attempt to trademark the Dairy Milk shade of purple

Cadbury Purple (Pantone 2685C)
By on October 5, 2013 in

By Jennifer Faull (The Drum)   Cadbury’s battle to trademark a specific colour of purple used across its  chocolate range has been unsuccessful after a judge ruled that there was a lack  of “clarity, precision, self-containment, durability and objectivity” to qualify  for registration.   Cadbury said that it was “disappointed” but has not ruled out an appeal.   The decision

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Pantone delivers packaging colour via the cloud

Pantone-live-web
By on August 21, 2013 in

  By Print21   Pantone is delivering its latest colours to one of the world’s largest consumer brand companies via the cloud, with multinational manufacturer, Procter & Gamble – the company behind Gillette and Pampers – implementing PantoneLIVE, a cloud-based colour service, to improve operational efficiency in its packaging execution.   PantoneLIVE is a cloud-based solution that enables the universal

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