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Video – What is Blippar 2013?

Blipper

  Blippar is a mobile augmented reality advertising platform targeted for brand to consumer interaction. Interactions (blipp) being mobile coupons, m-commerce, 2d overlay, 3d overlay, location based service, video play, gamification, image tracking, object recognition, product recognition and much more.   It works off printed magazines/brochures/publications, press ads, outdoor ads, product wrap, product packaging, products, point of sales media, tv

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A New Beginning for Print?

A New Beginning For Print

By The Drum   Despite gloomy predictions around its demise, print has  undergone a quiet revolution of late, with technologies including augmented  reality, printed electronics and near-field communications injecting life into  the much-loved medium. Katie McQuater takes a look.   It’s well documented that the attention span of the modern consumer has  reduced since the days before computers. We’re living

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