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Is Print Still Relevant and Effective?

Print vs Digital
By on October 13, 2015 in

(by Victor Stranges, Erwins Printing)   The last ten years or so have seen a significant push against print. The industry has been hit in all directions, whether it’s the migration to electronic/online communications or whether it’s about environmental credibility. Though the misinformation about printing’s demise and its environmental impact has left the industry reeling, it’s about to hit back

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Scientific research backs print to connect with readers

Magazines
By on September 29, 2015 in

(by Mustafa Nuristani – i-grafix.com)   Latest scientific research has backed print saying that paper-based content and ads offer special advantages in connecting with the readers’ brains.   The most recent work supporting paper-based marketing is a study sponsored by Canada Post, and performed by neuromarketing firm TrueImpact.   DM – RZDThe study compared the effects of paper marketing (direct

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Readers trust print over digital

Print vs Digital
By on July 9, 2015 in

(by ProPrint)   Another international survey is giving print a big edge over digital, showing consumers are more likely to remember messages in print and trust them more.   The recent Two Sides survey asked 500 consumers in the UK, and 1000 in the US how much they enjoyed reading on different media.   The results indicate 84 per cent

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Social media’s ineffectiveness uncovered

Social Media

(by Debbie Burgess – ProPrint)   A flurry of research continues to support the value of the printed communication piece.   Australia Post commissioned a report titled, “Creating connections that matter: How Australians want to hear from brands”. The report was endorsed by ADMA (the direct marketing association), whose CEO Jodie Sangster describes it as providing ‘a significant step forward

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AusPost research backs Direct Marketing effectiveness

Letterbox with mail

(by Nic White, ProPrint)   Australia Post has released the results of another survey that undermines its own lack of faith in the mail segment and its plans to reduce services in that area.   The monopoly mail carrier’s newly-released survey of 2000 Australians in October 2014 on the effectiveness of letterbox advertising found it had a high level of

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The pitfalls of going paperless – Print21 magazine

Paper

(By Andy McCourt – Print21)   Paperless Schmaperless. After being given the ‘we don’t do paper’ line by none other than Adobe, Andy McCourt gets out his big pen and notepad to write a riposte to all those digital evangelists, drawing on the ancient wisdom of the Bible to help prove his point.   “Paperless” is a slogan worn as

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Gereurd Roberts: Magazines and advertising go hand in hand

Magazines

(by Sarah Homewood – AdNews)   Some claim that ad-funded model is on the nose with consumers turning off, opting to pay subscriptions fees for services like Netflix without the ads.   However Gereurd Roberts, commercial director for Pacific Magazines has claimed that magazines are the only media where ads are expected. He reckons customers want the ads.   But

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FRESH: The complete disruption of publishing

FRESH - The complete disruption of publishing

By desktopmag.com.au   Student article. Words by Rachel Hammerton, a Sydney based graphic design student at CATC.   _____________________________________   This article could be just another voice in the global debate over the uncertain future of ink on paper. Instead, it is about the possibilities that are beginning to present themselves, and particularly, the possibilities of print becoming a relevant and integral part of its

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Adman: Rumours of print’s demise greatly exaggerated

John Steedman - GroupM Chairman

By ProPrint   Australia’s most powerful advertising buyers, GroupM chairman John Steedman, is actively encouraging his clients to take a fresh look at newspapers and magazines, arguing print remains a strong avenue for advertising.   Steedman says advertisers have been moving away from print faster than readership, and while circulation figures are falling the negativity around print has been overcooked.

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Is digital really greener than paper?

Letterbox with mail

By Alison Moodie (The Guardian UK)   Many assume that going digital is better for the environment, but this could be untrue.   We’ve all received statements from our banks, telecommunication and utilities companies with a simple message at the bottom urging us to “Go paperless, save trees”, often accompanied by a picture of a winding river or a green

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