Call Us: (03) 9793 4844

Blog

Archives: Print Design

‘Fulfil the yearning’ with Pantone’s Colour of the Year

Pantone's Colour of the Year 2016
By on December 11, 2015 in

(by Print21)   For the first time, Pantone’s Colour of the Year is a blending of two shades – Serenity and Rose Quartz.   Global colour authority Pantone, an X-Rite company and provider of professional colour standards for the design industries, announced that a blending of Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz – a harmonious pairing of inviting

READ MORE

No Comments

For the logo lovers: 6000 logos of yesteryear compiled

Logo Modernism
By on October 13, 2015 in

(by desktopmag.com.au)   We recently featured a new book that got the typophiles’ tongues wagging. And now there’s something for the logo enthusiasts. Logo Modernism is a 432-paged compilation of modernist graphic design and prides itself as “an unprecedented catalogue of modern trademarks.” And we’re not disagreeing.     Published by Taschen and curated by Jens Müller, Logo Modernism brings together approximately 6,000 trademarks, focused

READ MORE

No Comments

New book on Russian avant-garde graphic design has an energy to match its subject

Russian avant-garde graphic design

(by desktopmag.com.au)   Every so often, something lands on the editorial desk at desktop that makes such a strong first impression that it takes a few return visits to move past the excitement, and enter the work properly. With a frenetic dust jacket and wild inside cover, Hiroshi Unno’s new book Avant-Garde Graphics in Russia came racing out of the gates, daring us

READ MORE

No Comments

The Sublime Efficiency of a Snail-mail Postcard

Postcard

(by Denny Hatch – Target Marketing Magazine U.S.A.)   I was delighted when Dunkin’ Donuts opened a branch around the corner from my house on raffish South Street.   Dunkin’ Donuts’ challenge: create awareness and generate traffic.   The obvious solution: old-fashioned direct mail.   Takeaways to Consider Mail to every household in a 20-block area. Personalization not necessary. Mine

READ MORE

No Comments

Pantone reveals ‘most average’ Minion Yellow

Minion Yellow
By on May 1, 2015 in

(by Print 21)   Pantone Color Institute has announced the creation of its first official new colour in almost three years – Pantone Minion Yellow.   In a tie-in with the upcoming Hollywood summer blockbuster Minions, Pantone worked with designers from Universal Pictures to find ‘the most average shade’ of yellow for the minions featured in the film.   ‘Fun-loving’

READ MORE

No Comments

The Changing Role of Colour in Branding

Colour
By on April 29, 2015 in

(by Brendán Murphy – Printmag.com – U.S.A.)   From Main Street to the supermarket shelf, the use of color has been a visceral differentiator among brands. Brands across all industries have built moats of color to define and defend their brand identity. While the use of color in branding is nothing new, the shift to the digital world has brands

READ MORE

No Comments

3 Indispensable Design Lessons from Karim Rashid

Karim Rashid
By on April 3, 2015 in

(by Sarah Whitman – printmag.com)   Karim Rashid is undoubtedly one of the most prolific designers of his generation. His resume includes 3,000 designs in production, more than 300 awards, seven published books and more than 100 global exhibitions of his work. Plus, he has worked in more than 40 countries and counting.   We recently examined this impressive body

READ MORE

No Comments

Video – 100 book cover designs rejected before final design selected

100 Book Cover Designs Video
By on March 19, 2015 in

(by David Mellonie – The Design Institute Of Australia)   The old adage of ‘You can’t judge a book by its cover’ is undoubtedly true, but as any book publisher or bookseller will also tell you, the design of a book cover (and the title) is critically important in motivating people to pick up the book and flip through it.

READ MORE

No Comments

Video – Political & Not For Profit Direct Mail Tips

Political Fundraising Video

Who’s Mailing What! (U.S.A.) archivist, Paul Bobnak, looks at 3 ways political campaigns can stand out from the crowd, win donors, and build engagement with voters using direct mail. This video is also useful for not for profit fundraising.

No Comments

QR Codes Can Make Your Direct Mail More Effective

QR Codes

(by Summer Gould – www.targetmarketingmag.com)   Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile, and therefore digital content is becoming more important. QR codes are simple 2D barcodes that can be scanned by a smartphone or tablet to create a bridge between direct

READ MORE

No Comments