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Archives: Political Campaigns

Copy Starters: 48 great ideas for letter and email openers

Direct Mail ideas

(by Target Marketing Magazine – U.S.A.)   The first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners- who become readers-who then turn into responders-and finally into customers. That sentence can be a hot spot that lights your campaign up, or a rough spot that derails it. There’s a lot of pressure to


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Video – Political & Not For Profit Direct Mail Tips

Political Fundraising Video

Who’s Mailing What! (U.S.A.) archivist, Paul Bobnak, looks at 3 ways political campaigns can stand out from the crowd, win donors, and build engagement with voters using direct mail. This video is also useful for not for profit fundraising.

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ALP senator: we needed more Direct Marketing

Trish Crossin
By on September 9, 2013 in

  By Nick Bendel (ProPrint) A Labor senator has criticised the party for focusing on social media at the expense of print. Trish Crossin told News Corporation that the ALP should have spent less time worrying about Facebook and Twitter and more time on direct mail and the party website.   “Just look at the Labor Party website. I cannot


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