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49% of marketers will launch Christmas campaigns in October

49 per cent of marketers will launch a Christmas campaign in October
By on September 21, 2013 in

  By The Drum.   August is when the majority of US marketers will begin planning a Christmas  campaign, but 18 per cent of those surveyed for an Experian Marketing Services  report said they would start holiday planning for brands as early as June.   When it comes to launching the first holiday campaign, almost half (49 per  cent) of

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