Call Us: (03) 9793 4844

Blog

Archives: Videos

Video – Gruen Transfer says Catalogues have been dubbed as ‘Crackalogues’ by retailers

Gruen
By on September 24, 2015 in

The Gruen Transfer says Catalogues have been dubbed as ‘Crackalogues’ by retailers. Watch here and click through to 9min 37sec.   Source: http://iview.abc.net.au/programs/gruen-xl/LR1513H003S00

No Comments

Video: Finding Marketing Inspiration

Video - Finding Marketing Inspiration

(by Perry Simpson – Direct Marketing)   Members of the Marketing Hall of Femme Class of ’15 share the sources of their inspiration.   Inspiration can be hard to come by in an age where the pressure to be faster than the competition is paramount. But so often it’s the marketers who look to the not-so-obvious places for inspiration that

READ MORE

No Comments

Video – 100 book cover designs rejected before final design selected

100 Book Cover Designs Video
By on March 19, 2015 in

(by David Mellonie – The Design Institute Of Australia)   The old adage of ‘You can’t judge a book by its cover’ is undoubtedly true, but as any book publisher or bookseller will also tell you, the design of a book cover (and the title) is critically important in motivating people to pick up the book and flip through it.

READ MORE

No Comments

Video – Engage Donors By Mailing Maps

Mailing Maps
By on February 27, 2015 in

Freemiums have long been a staple of direct mail fundraising, but sometimes, are not connected to an organisation’s mission. In this video, join DMIQ’s Paul Bobnak as he looks at how some non-profits use maps to deepen engagement with donors.  

No Comments

Video – Political & Not For Profit Direct Mail Tips

Political Fundraising Video

Who’s Mailing What! (U.S.A.) archivist, Paul Bobnak, looks at 3 ways political campaigns can stand out from the crowd, win donors, and build engagement with voters using direct mail. This video is also useful for not for profit fundraising.

No Comments

Video – Ikea launches the revolutionary Bookbook

Ikea-Bookbook
By on September 5, 2014 in

(By www.twosides.info)   Ad of the day: Ikea hilariously pitches its 2015 catalogue as the coolest gadget ever.     Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around 200 million copies of its catalog every year in 27 languages for 38 countries. That’s more

READ MORE

No Comments

Video – What is Blippar 2013?

Blipper

  Blippar is a mobile augmented reality advertising platform targeted for brand to consumer interaction. Interactions (blipp) being mobile coupons, m-commerce, 2d overlay, 3d overlay, location based service, video play, gamification, image tracking, object recognition, product recognition and much more.   It works off printed magazines/brochures/publications, press ads, outdoor ads, product wrap, product packaging, products, point of sales media, tv

READ MORE

No Comments