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New book on Russian avant-garde graphic design has an energy to match its subject

Russian avant-garde graphic design

(by desktopmag.com.au)   Every so often, something lands on the editorial desk at desktop that makes such a strong first impression that it takes a few return visits to move past the excitement, and enter the work properly. With a frenetic dust jacket and wild inside cover, Hiroshi Unno’s new book Avant-Garde Graphics in Russia came racing out of the gates, daring us

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Video: Finding Marketing Inspiration

Video - Finding Marketing Inspiration

(by Perry Simpson – Direct Marketing)   Members of the Marketing Hall of Femme Class of ’15 share the sources of their inspiration.   Inspiration can be hard to come by in an age where the pressure to be faster than the competition is paramount. But so often it’s the marketers who look to the not-so-obvious places for inspiration that

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Copy Starters: 48 great ideas for letter and email openers

Direct Mail ideas

(by Target Marketing Magazine – U.S.A.)   The first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners- who become readers-who then turn into responders-and finally into customers. That sentence can be a hot spot that lights your campaign up, or a rough spot that derails it. There’s a lot of pressure to

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The Sublime Efficiency of a Snail-mail Postcard

Postcard

(by Denny Hatch – Target Marketing Magazine U.S.A.)   I was delighted when Dunkin’ Donuts opened a branch around the corner from my house on raffish South Street.   Dunkin’ Donuts’ challenge: create awareness and generate traffic.   The obvious solution: old-fashioned direct mail.   Takeaways to Consider Mail to every household in a 20-block area. Personalization not necessary. Mine

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Video – 100 book cover designs rejected before final design selected

100 Book Cover Designs Video
By on March 19, 2015 in

(by David Mellonie – The Design Institute Of Australia)   The old adage of ‘You can’t judge a book by its cover’ is undoubtedly true, but as any book publisher or bookseller will also tell you, the design of a book cover (and the title) is critically important in motivating people to pick up the book and flip through it.

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Todd Sampson’s guide to creativity without ad agencies

Todd Sampson
By on March 17, 2015 in

(by Michelle Herbison – www.marketingmag.com.au)   Creativity can solve any problem and companies don’t need to spend millions with advertising agencies, Todd Sampson says.   Leo Burnett Australia CEO and regular television personality captivated the audience at Salesforce’s recent World Tour event in Melbourne, giving advice to business people on conquering the challenges of creativity and fear.   “Creativity can

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Video – Engage Donors By Mailing Maps

Mailing Maps
By on February 27, 2015 in

Freemiums have long been a staple of direct mail fundraising, but sometimes, are not connected to an organisation’s mission. In this video, join DMIQ’s Paul Bobnak as he looks at how some non-profits use maps to deepen engagement with donors.  

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QR Codes Can Make Your Direct Mail More Effective

QR Codes

(by Summer Gould – www.targetmarketingmag.com)   Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile, and therefore digital content is becoming more important. QR codes are simple 2D barcodes that can be scanned by a smartphone or tablet to create a bridge between direct

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Are You Wasting Money on Design?

Business Card Design

(by Jenn David Connolly – Graphic Design USA Magazine)   Our business card design received some press recently, which is interesting because I designed this card back in 2005 and have been using it since. That’s almost a decade, and the design is still effective, relevant and fresh. (Our business card always evokes conversation.)   Design can be incredibly powerful.

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Direct Paper launch their new Mobile Sample System

Mobile Sample System - Direct Paper Supplies
By on September 29, 2014 in

(By Daryl Price – Direct Paper Supplies)   Direct Paper Supplies has officially launched its new compact Mobile Sample System, allowing clients easy access to their paper range. Concentrating on major, everyday product lines, it is not cluttered by rarely used products, making it very user friendly.    The new Mobile Sample System includes: Direct Paper’s extensive board range available in

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