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Two Sides tackles false green claims

Sustainable Printing
By on November 25, 2015 in

(by April Glover – ProPrint)   Sustainable print and paper initiative Two Sides has reported a 70 per cent success rate in persuading global organisations to remove misleading green claims.   The global initiative researched and checked 377 of the world’s leading corporations, exposing 240 as using ‘misleading greenwash statements’ in their marketing and communications activities.   The sustainable scheme

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Two Sides goes on attack against greenwashing

Kellie Northwood (Two Sides Australia)
By on March 13, 2015 in

(by Nic White – ProPrint)   Two Sides Australia is going on the offensive this year against companies breaking rules with deceptive claims encouraging consumers to ditch paper for digital.   Executive director Kellie Northwood says the organisation has been working to stamp out corporate greenwashing for years but will up its game considerably as the global body launches a

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The pitfalls of going paperless – Print21 magazine

Paper

(By Andy McCourt – Print21)   Paperless Schmaperless. After being given the ‘we don’t do paper’ line by none other than Adobe, Andy McCourt gets out his big pen and notepad to write a riposte to all those digital evangelists, drawing on the ancient wisdom of the Bible to help prove his point.   “Paperless” is a slogan worn as

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Is digital really greener than paper?

Letterbox with mail

By Alison Moodie (The Guardian UK)   Many assume that going digital is better for the environment, but this could be untrue.   We’ve all received statements from our banks, telecommunication and utilities companies with a simple message at the bottom urging us to “Go paperless, save trees”, often accompanied by a picture of a winding river or a green

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