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The ‘Continuity’ of Subscription Marketing — Wow, It’s Everywhere!

Subscription Marketing
By on October 29, 2015 in

(by Chet Dalzell – targetmarketingmag.com – U.S.A.)   Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.   Such

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Video: Finding Marketing Inspiration

Video - Finding Marketing Inspiration

(by Perry Simpson – Direct Marketing)   Members of the Marketing Hall of Femme Class of ’15 share the sources of their inspiration.   Inspiration can be hard to come by in an age where the pressure to be faster than the competition is paramount. But so often it’s the marketers who look to the not-so-obvious places for inspiration that

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Copy Starters: 48 great ideas for letter and email openers

Direct Mail ideas

(by Target Marketing Magazine – U.S.A.)   The first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners- who become readers-who then turn into responders-and finally into customers. That sentence can be a hot spot that lights your campaign up, or a rough spot that derails it. There’s a lot of pressure to

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Marketers Prioritise Personalisation

Marketing Options
By on June 19, 2015 in

(by Andrew Corselli, Direct Marketing News – U.S.A.)   91% of marketers either use or plan to use personalization within the next year.   Almost all marketers will utilize real-time personalization for online customer interactions within the next year, according to a new study from Researchscape International and Evergage. Indeed, 91% of the 242 global B2B and B2C marketers surveyed say that

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Why Direct Mail Won’t Die

Direct Mail
By on May 15, 2015 in

(By  Gary Hennerberg – Target Marketing)   You’ve seen the proclamations over the years that direct mail is near death, along with the counter-arguments that it’s nowhere near dead. Today I share a deeper perspective of the reason why direct mail won’t die. It’s as simple as comprehension. Research reveals comprehension is better when information is consumed in print. And

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Social media’s ineffectiveness uncovered

Social Media

(by Debbie Burgess – ProPrint)   A flurry of research continues to support the value of the printed communication piece.   Australia Post commissioned a report titled, “Creating connections that matter: How Australians want to hear from brands”. The report was endorsed by ADMA (the direct marketing association), whose CEO Jodie Sangster describes it as providing ‘a significant step forward

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Todd Sampson’s guide to creativity without ad agencies

Todd Sampson
By on March 17, 2015 in

(by Michelle Herbison – www.marketingmag.com.au)   Creativity can solve any problem and companies don’t need to spend millions with advertising agencies, Todd Sampson says.   Leo Burnett Australia CEO and regular television personality captivated the audience at Salesforce’s recent World Tour event in Melbourne, giving advice to business people on conquering the challenges of creativity and fear.   “Creativity can

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AusPost research backs Direct Marketing effectiveness

Letterbox with mail

(by Nic White, ProPrint)   Australia Post has released the results of another survey that undermines its own lack of faith in the mail segment and its plans to reduce services in that area.   The monopoly mail carrier’s newly-released survey of 2000 Australians in October 2014 on the effectiveness of letterbox advertising found it had a high level of

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Anatomy of a Great Donor Acknowledgement Letter

Thank You Note

(By www.theinsgroup.com - U.S.A.)   Many non-profits view the thank you letter as no more than a tax receipt. Smart non-profits, however, recognize the donor acknowledgement letter as a critical component of the stewardship phase of the fundraising lifecycle. A well-written letter will not only express gratitude but can serve as an opportunity to create an even greater affinity and appreciation

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Direct Mail Packages Without a Letter Make No Sense

DM-3-Erwins1
By on July 10, 2014 in

By Peggy Hatch (Target Marketing – U.S.A.)   I have been scratching my head in astonishment with the receipt of two recent B-to-B mailings sent to me at the office … and neither of them included a letter.   The one from CBeyond was sent First Class Mail with a tracking number in a card stock 9-1/2″ x 12″ outer

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