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‘Fulfil the yearning’ with Pantone’s Colour of the Year

Pantone's Colour of the Year 2016
By on December 11, 2015 in

(by Print21)   For the first time, Pantone’s Colour of the Year is a blending of two shades – Serenity and Rose Quartz.   Global colour authority Pantone, an X-Rite company and provider of professional colour standards for the design industries, announced that a blending of Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz – a harmonious pairing of inviting

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New book on Russian avant-garde graphic design has an energy to match its subject

Russian avant-garde graphic design

(by desktopmag.com.au)   Every so often, something lands on the editorial desk at desktop that makes such a strong first impression that it takes a few return visits to move past the excitement, and enter the work properly. With a frenetic dust jacket and wild inside cover, Hiroshi Unno’s new book Avant-Garde Graphics in Russia came racing out of the gates, daring us

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The Changing Role of Colour in Branding

Colour
By on April 29, 2015 in

(by Brendán Murphy – Printmag.com – U.S.A.)   From Main Street to the supermarket shelf, the use of color has been a visceral differentiator among brands. Brands across all industries have built moats of color to define and defend their brand identity. While the use of color in branding is nothing new, the shift to the digital world has brands

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3 Indispensable Design Lessons from Karim Rashid

Karim Rashid
By on April 3, 2015 in

(by Sarah Whitman – printmag.com)   Karim Rashid is undoubtedly one of the most prolific designers of his generation. His resume includes 3,000 designs in production, more than 300 awards, seven published books and more than 100 global exhibitions of his work. Plus, he has worked in more than 40 countries and counting.   We recently examined this impressive body

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QR Codes Can Make Your Direct Mail More Effective

QR Codes

(by Summer Gould – www.targetmarketingmag.com)   Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile, and therefore digital content is becoming more important. QR codes are simple 2D barcodes that can be scanned by a smartphone or tablet to create a bridge between direct

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Designers turn to stock to feed visual hunger

Stock Image
By on November 28, 2014 in

(by Gordon Kaye – Graphic Design USA)   There are many reasons why stock visuals have evolved from marginal to mainstream to essential as a creative resource. GDUSA has documented this phenomenon for nearly three decades. But rarely has there been such a clear articulation by our readers as to why this trend continues. In our 28th annual reader survey,

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Are You Wasting Money on Design?

Business Card Design

(by Jenn David Connolly – Graphic Design USA Magazine)   Our business card design received some press recently, which is interesting because I designed this card back in 2005 and have been using it since. That’s almost a decade, and the design is still effective, relevant and fresh. (Our business card always evokes conversation.)   Design can be incredibly powerful.

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Design. What’s It Worth?

Ted Leonhardt
By on October 30, 2014 in

(By Ellen Shapiro – printmag.com)   Like many graphic designers, I could use a little more work right about now. Good, challenging work from clients who have interesting assignments and reasonable budgets. Still in the middle of completely redesigning my website, attending every networking event in the area, and trying to develop a marketing campaign, I started getting barraged with

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Why Ugly Beats Beautiful in Direct Mail

Why Ugly Beats Beautiful In Direct Mail

(By Ted Grigg – www.dmcgresults.com)   For those of you who have tested hundreds of direct mail packages across multiple industries. Have you ever noticed how often ugly packages outpull highly refined and attractive direct mail?   One would expect this in fundraising where donors do not want their donations to pay for extravagant collateral. But this holds true for

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A Flock of Pixels: The 80s Design Comeback

The 80s Design Comeback

By Jason Tselentis (printmag.com)   As more designers stop turning their noses up at the interactive medium, it becomes more important to know how to integrate web design into your work. Learn the theory and principles behind the best interactive projects in the HOW U course Principles of Web Design.   Contemporary interactive designers are tapping into the 80s design

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