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Two Sides tackles false green claims

Sustainable Printing
By on November 25, 2015 in

(by April Glover – ProPrint)   Sustainable print and paper initiative Two Sides has reported a 70 per cent success rate in persuading global organisations to remove misleading green claims.   The global initiative researched and checked 377 of the world’s leading corporations, exposing 240 as using ‘misleading greenwash statements’ in their marketing and communications activities.   The sustainable scheme

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‘Crackalogues’ a habit for shoppers

Catalogues
By on November 20, 2015 in

(By Print21)   Almost four in five shoppers use print catalogues when deciding what to buy, according to new research from Monash University’s Australian Centre for Retail Studies (ACRS).   In the latest quarterly ACRS Shopper Report, print catalogues performed strongly for retailers when tracked in terms of shopping frequency, channel usage, channel purpose and as drivers of shopping behaviour.

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Is Print Still Relevant and Effective?

Print vs Digital
By on October 13, 2015 in

(by Victor Stranges, Erwins Printing)   The last ten years or so have seen a significant push against print. The industry has been hit in all directions, whether it’s the migration to electronic/online communications or whether it’s about environmental credibility. Though the misinformation about printing’s demise and its environmental impact has left the industry reeling, it’s about to hit back

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Scientific research backs print to connect with readers

Magazines
By on September 29, 2015 in

(by Mustafa Nuristani – i-grafix.com)   Latest scientific research has backed print saying that paper-based content and ads offer special advantages in connecting with the readers’ brains.   The most recent work supporting paper-based marketing is a study sponsored by Canada Post, and performed by neuromarketing firm TrueImpact.   DM – RZDThe study compared the effects of paper marketing (direct

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Catalogues more popular than newspapers

Catalogues
By on August 27, 2015 in

(by Nic White – ProPrint)   Catalogue growth continues apace with 600,000 more Australians now reading them than metro newspapers, according to new research.   Roy Morgan data says almost 10.5 million people look at a catalogue in an average week, compared with 9.85 million for metro newspapers and 6.2 million for community titles.   The country’s heatset web offset

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DM gets seven times more responses

Letterbox with mail
By on August 13, 2015 in

(By Nic White – ProPrint)   Direct mail provokes seven times more responses than all other channels combined and has among the best return on investment, international research finds.   According to the surveys conducted for the 2015 Direct Marketing Association (DMA) Response Rate Report, the median response rate was 3.7 per cent, compared to 0.2 per cent or less

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The death of printed guidebooks has been greatly exaggerated

Travel Guidebooks
By on July 30, 2015 in

(by Nic White – ProPrint)   The death of printed guidebooks has been greatly exaggerated, with new research showing they are down but not out and still useful to many travellers.   A survey by Roy Morgan found that while the proportion of travellers who use guidebooks is down sharply in the past decade from 6.3 to 3.7 per cent,

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Readers trust print over digital

Print vs Digital
By on July 9, 2015 in

(by ProPrint)   Another international survey is giving print a big edge over digital, showing consumers are more likely to remember messages in print and trust them more.   The recent Two Sides survey asked 500 consumers in the UK, and 1000 in the US how much they enjoyed reading on different media.   The results indicate 84 per cent

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Printed ads better than TV

Magazines
By on May 18, 2015 in

(by Nick White – ProPrint)   More good news for the power of print with new US research showing that printed magazine ads are four times more cost-effective than TV commercials and twice as effective as mobile.   A case study of a cross-media campaign by American telecom provider AT&T analysed how effective each component was at raising awareness of

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Why Direct Mail Won’t Die

Direct Mail
By on May 15, 2015 in

(By  Gary Hennerberg – Target Marketing)   You’ve seen the proclamations over the years that direct mail is near death, along with the counter-arguments that it’s nowhere near dead. Today I share a deeper perspective of the reason why direct mail won’t die. It’s as simple as comprehension. Research reveals comprehension is better when information is consumed in print. And

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