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The ‘Continuity’ of Subscription Marketing — Wow, It’s Everywhere!

Subscription Marketing
By on October 29, 2015 in

(by Chet Dalzell – targetmarketingmag.com – U.S.A.)   Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.   Such

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The role of data analytics in tailored loyalty programs

Reggie  George

By Reggie George (MarketingMag)   Australian wallets continue to bulge with loyalty cards, writes Reggie George in this guest post, but businesses must have a thorough strategy backed by a robust IT and analytics system if they are to engage customers and drive sales.   Online retailers can readily access detailed customer data about how regularly we visit a site, what

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Does Your Loyalty Program Reward or Punish Your Customers?

Jeanette McMurtry

(By Jeanette McMurtry, Principal, e4marketing)   Ivan Pavlov’s study on classical conditioning is one of the most renowned experiments in psychology. While studying canine digestion, the Russian scientist noticed that the dogs in his labs would salivate upon receiving their food. But as time went by, he saw that the dogs started to salivate before receiving their meals, such as

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