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QR Codes Can Make Your Direct Mail More Effective

QR Codes

(by Summer Gould – www.targetmarketingmag.com)   Direct mail is an effective way to reach prospects and customers. But, we have to admit that both customers and prospects are becoming more mobile, and therefore digital content is becoming more important. QR codes are simple 2D barcodes that can be scanned by a smartphone or tablet to create a bridge between direct

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