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Direct Mail for Non Profit Fundraising

Direct Mail ideas
By on October 2, 2015 in

(by Summer Gould – targetmarketingmag.com – U.S.A.)   One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times, many nonprofits have more people to serve and are getting less in donated funds. This creates a drastic gap between needs and financial ability to provide them. In many cases, this gap is

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Copy Starters: 48 great ideas for letter and email openers

Direct Mail ideas

(by Target Marketing Magazine – U.S.A.)   The first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners- who become readers-who then turn into responders-and finally into customers. That sentence can be a hot spot that lights your campaign up, or a rough spot that derails it. There’s a lot of pressure to

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Video – Political & Not For Profit Direct Mail Tips

Political Fundraising Video

Who’s Mailing What! (U.S.A.) archivist, Paul Bobnak, looks at 3 ways political campaigns can stand out from the crowd, win donors, and build engagement with voters using direct mail. This video is also useful for not for profit fundraising.

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