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DM gets seven times more responses

Letterbox with mail
By on August 13, 2015 in

(By Nic White – ProPrint)   Direct mail provokes seven times more responses than all other channels combined and has among the best return on investment, international research finds.   According to the surveys conducted for the 2015 Direct Marketing Association (DMA) Response Rate Report, the median response rate was 3.7 per cent, compared to 0.2 per cent or less

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10 Best Ways To Use Direct Mail With Success

Erwins Printing - Direct Marketing
By on April 3, 2015 in

  (by Summer Gould – targetmarketingmag.com)   Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. However, direct mail is not the be all and end all for your marketing. It is an important channel to utilize in conjunction with your other marketing channels. Direct mail can even

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AusPost research backs Direct Marketing effectiveness

Letterbox with mail

(by Nic White, ProPrint)   Australia Post has released the results of another survey that undermines its own lack of faith in the mail segment and its plans to reduce services in that area.   The monopoly mail carrier’s newly-released survey of 2000 Australians in October 2014 on the effectiveness of letterbox advertising found it had a high level of

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Australia Post inquiry: ‘victory’ for print

Bill Healey - PIAA CEO
By on October 13, 2014 in

(By www.i-grafix.com)   A Parliamentary inquiry into Australia Post’s operations is recommending that the ACCC’s scrutiny of business mail pricing be restored.   Bill Healey, CEO of the PIAA, which has been campaigning for the watchdog to be recalled since the regulation was relaxed to monitor only ordinary letters in 2011, calls the findings a ‘major victory’ for the printing

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How Can You Get More Out of Your Direct Mail List?

Direct Marketing - Erwins Printing

(By Summer Gould – www.targetmarketingmag.com)   Everyone knows nowadays that the more information you have on your customers/prospects, the better you can tailor your message. Well, in many cases companies do not have that much information about people. So, what can you do to gather more information? Well, you could ask them to fill out a survey and offer a

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If you want it fast you pay for it – Australia Post

Australia Post

By Victor Stranges   It seems the age of entitlement is coming to an end with our postal system. Australia Post chairman John Stanhope recently expressed that a user pays system was a serious consideration in the face of declining mail volumes and the company’s letter operations’ loss of $218 million last year.   Australia Post is not the only postal authority

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More changes to prices and service at Australia Post

Letterbox with mail

By Victor Stranges   Here are the more recent changes to Australia Post bulk mail prices and services: “Priority Delivery” will replace “Regular Delivery” but will cost more. The new Regular Delivery will cost the same but will take longer to reach its destination than the previous standard. To retain existing service levels, an updated imprint incorporating the word “Priority” is

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Industry rallies to oppose bulk mail price hikes

Australia Post

By Nic White (ProPrint)   As the 13 per cent bulk mail price hikecomes into effect this week, the printing and mailing industries are fighting back to prevent another cost shock that could bring direct mail to its knees.   PIAA chief executive Bill Healey and other industry heavyweights from companies like Blue Star and Computershare, plus numerous mail house

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Australia Post Price Rise – The Lowdown

Australia Post

By Victor Stranges   You will no doubt have recently heard that the Australian Competition and Consumer Commission approved Australia Post’s increase to the basic postage rate (BPR) from 60 cents to 70 cents, effective Monday 31st March. In addition to the Australia Post price rise in the BPR there will also be increases to their other published letter prices also

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Industry going postal over bulk mail price hikes

Australia Post
By on March 6, 2014 in

By Nic White (ProPrint)   Printers and mail houses are increasingly angry about the Australia Post bulk mail price rises coming on March 31, and are fearful it will prompt direct mail advertisers to slash print volume to stay within budget.   Australia Post is planning price increases for bulk mail of more than 13 per cent for the types

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