(by Target Marketing Magazine – U.S.A.)
The first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners- who become readers-who then turn into responders-and finally into customers. That sentence can be a hot spot that lights your campaign up, or a rough spot that derails it. There’s a lot of pressure to get it right!
Join Pat Friesen, direct marketing copywriter extraordinaire, as she reveals the secrets that lead to direct marketing success in email and direct mail letters. In this educational webinar, you will learn:
– Copy formulas that make writing great direct sales letters easy
– How to make your offers irresistible
– Teasers and promises that keep people reading
– The traps to avoid so you don’t blow it