We recently featured a new book that got the typophiles’ tongues wagging. And now there’s something for the logo enthusiasts. Logo Modernism is a 432-paged compilation of modernist graphic design and prides itself as “an unprecedented catalogue of modern trademarks.” And we’re not disagreeing.
Published by Taschen and curated by Jens Müller, Logo Modernism brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity.
Ranging from media giants to airlines, the book is effectively organised into three design-orientated chapters: Geometric, Effect, and Typographic. And each chapter is then sub-divided into form and style-led sections, such as alphabet, overlay, dots and squares.
With work by luminaries as Paul Rand, Yusaku Kamekura and Anton Stankowski, this is a resource that displays beautifully the distillation of modernism in graphic design.
Logo Modernism is available on sale here.