(by Print21)   For the first time, Pantone’s Colour of the Year is a blending of two shades – Serenity and Rose Quartz.   Global colour authority Pantone, an X-Rite company and provider of professional colour standards for the design industries, announced that a blending of Pantone 15-3919 Serenity and Pantone 13-1520 Rose Quartz – a harmonious pairing of inviting

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(by April Glover, ProPrint)   The silly season is the strongest period for print catalogue sales, according to the Australasian Catalogue Association (ACA).   As Christmas approaches, big businesses are ramping up their catalogue distribution in a bid to strengthen consumer engagement with print marketing.   The ACA says the festive season brings a ‘strong retail sales window’, and catalogues

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(by Leyla Bhathela – Australian Printer)   The Federal Government looks set to end the restrictions on parallel book imports, with unknown repercussions for Australian book printers.   The change to the current long running situation which blocks imports of books for 14 days following publication is part of the Harper review into cutting competition restrictions. Harper says the parallel

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(by April Glover – ProPrint)   Sustainable print and paper initiative Two Sides has reported a 70 per cent success rate in persuading global organisations to remove misleading green claims.   The global initiative researched and checked 377 of the world’s leading corporations, exposing 240 as using ‘misleading greenwash statements’ in their marketing and communications activities.   The sustainable scheme

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(By Print21)   Almost four in five shoppers use print catalogues when deciding what to buy, according to new research from Monash University’s Australian Centre for Retail Studies (ACRS).   In the latest quarterly ACRS Shopper Report, print catalogues performed strongly for retailers when tracked in terms of shopping frequency, channel usage, channel purpose and as drivers of shopping behaviour.

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(by Chet Dalzell – targetmarketingmag.com – U.S.A.)   Somewhere down the line, I missed the memo that “continuity clubs” is now a yesterday term and that “subscription marketing” is preferred. While some of us may recall “12 CDs for $.01” or may even today have a favorite product-of-the-month subscription, it seems marketing has fallen in love with subscriptions.   Such

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(by desktopmag.com.au)   We recently featured a new book that got the typophiles’ tongues wagging. And now there’s something for the logo enthusiasts. Logo Modernism is a 432-paged compilation of modernist graphic design and prides itself as “an unprecedented catalogue of modern trademarks.” And we’re not disagreeing.     Published by Taschen and curated by Jens Müller, Logo Modernism brings together approximately 6,000 trademarks, focused

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(by Victor Stranges, Erwins Printing)   The last ten years or so have seen a significant push against print. The industry has been hit in all directions, whether it’s the migration to electronic/online communications or whether it’s about environmental credibility. Though the misinformation about printing’s demise and its environmental impact has left the industry reeling, it’s about to hit back

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(by Summer Gould – targetmarketingmag.com – U.S.A.)   One of the most common industries to use direct mail is the nonprofit sector. With the economic hard times, many nonprofits have more people to serve and are getting less in donated funds. This creates a drastic gap between needs and financial ability to provide them. In many cases, this gap is

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(by Mustafa Nuristani – i-grafix.com)   Latest scientific research has backed print saying that paper-based content and ads offer special advantages in connecting with the readers’ brains.   The most recent work supporting paper-based marketing is a study sponsored by Canada Post, and performed by neuromarketing firm TrueImpact.   DM – RZDThe study compared the effects of paper marketing (direct

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