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Video: Finding Marketing Inspiration

Video - Finding Marketing Inspiration
By on July 1, 2015 in

(by Perry Simpson – Direct Marketing)   Members of the Marketing Hall of Femme Class of ’15 share the sources of their inspiration.   Inspiration can be hard to come by in an age where the pressure to be faster than the competition is paramount. But so often it’s the marketers who look to the not-so-obvious places for inspiration that

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Thinking of an Australia Post discount

Australia Post
By on June 25, 2015 in
Australia Post, Direct Marketing

(by Graham Osborne – Print 21)   The Australian Greeting Card Association (AGCA) wants Australia Post to cut its postal rates for greeting cards, describing the current 70c charge as “a mental barrier.”   The association made the call during its official launch of National Thinking of You Week, an industry initiative aiming at spreading “love, caring and happiness” throughout

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Copy Starters: 48 great ideas for letter and email openers

Direct Mail ideas
By on June 24, 2015 in

(by Target Marketing Magazine – U.S.A.)   The first sentence of copy is critical for grabbing your attention. It sets the bait for hooking scanners- who become readers-who then turn into responders-and finally into customers. That sentence can be a hot spot that lights your campaign up, or a rough spot that derails it. There’s a lot of pressure to

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Marketers Prioritise Personalisation

Marketing Options
By on June 19, 2015 in
Direct Marketing, Marketing, News

(by Andrew Corselli, Direct Marketing News – U.S.A.)   91% of marketers either use or plan to use personalization within the next year.   Almost all marketers will utilize real-time personalization for online customer interactions within the next year, according to a new study from Researchscape International and Evergage. Indeed, 91% of the 242 global B2B and B2C marketers surveyed say that

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The Sublime Efficiency of a Snail-mail Postcard

Postcard
By on June 3, 2015 in

(by Denny Hatch – Target Marketing Magazine U.S.A.)   I was delighted when Dunkin’ Donuts opened a branch around the corner from my house on raffish South Street.   Dunkin’ Donuts’ challenge: create awareness and generate traffic.   The obvious solution: old-fashioned direct mail.   Takeaways to Consider Mail to every household in a 20-block area. Personalization not necessary. Mine

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Catalogue printers hit with paper rises

Paper Stack
By on May 26, 2015 in
Catalogues, News, Paper

(by Mustafa Nuristani – Australian Printer)   Prices for catalogue papers are set to rise as Norkse Skog Australasia plans to raise its prices, effective July 1, days after Sappi announced its plans to raise its paper prices.   Paper manufacturer Norske Skog blames the cost of raw materials and the weakening dollar for its decision to increase its Vantage

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Printed ads better than TV

Magazines
By on May 18, 2015 in
Magazines, News, Research

(by Nick White – ProPrint)   More good news for the power of print with new US research showing that printed magazine ads are four times more cost-effective than TV commercials and twice as effective as mobile.   A case study of a cross-media campaign by American telecom provider AT&T analysed how effective each component was at raising awareness of

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Why Direct Mail Won’t Die

Direct Mail
By on May 15, 2015 in
Direct Marketing, Marketing, Research

(By  Gary Hennerberg – Target Marketing)   You’ve seen the proclamations over the years that direct mail is near death, along with the counter-arguments that it’s nowhere near dead. Today I share a deeper perspective of the reason why direct mail won’t die. It’s as simple as comprehension. Research reveals comprehension is better when information is consumed in print. And

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Pantone reveals ‘most average’ Minion Yellow

Minion Yellow
By on May 1, 2015 in

(by Print 21)   Pantone Color Institute has announced the creation of its first official new colour in almost three years – Pantone Minion Yellow.   In a tie-in with the upcoming Hollywood summer blockbuster Minions, Pantone worked with designers from Universal Pictures to find ‘the most average shade’ of yellow for the minions featured in the film.   ‘Fun-loving’

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The Changing Role of Colour in Branding

Colour
By on April 29, 2015 in

(by Brendán Murphy – Printmag.com – U.S.A.)   From Main Street to the supermarket shelf, the use of color has been a visceral differentiator among brands. Brands across all industries have built moats of color to define and defend their brand identity. While the use of color in branding is nothing new, the shift to the digital world has brands

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